DIGITAL TRANSFORMATION MODEL FOR MULTI-BUSINESS COOPERATIVES IN INDONESIA

• Main Author: Yanza Hattari, Muhammad
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/55418
• Institution: Institut Teknologi Bandung

Multi-business cooperatives must be able to solve their problem to maintain their existence: lack of cooperative members participation and the public interest in the businesses. Cooperatives can solve this problem through a digital transformation so the cooperatives can provide value according to current customer needs. Therefore, we need a digital transformation model that can help cooperatives, according to the reality of cooperatives and the needs of cooperative customers, as well as aspect priority when determining the goals of digital transformation. This research follows the digital transformation roadmap methodology. The final result of the model consists of five building blocks, namely customer, organization and culture, business model, processes, and technology. In addition, there are also three pillars for each building block. From the analysis, the priority level of building blocks and pillars is also known, with customer and organization-culture being the highest priority. This digital transformation model was also validated to Koperasi Keluarga Pegawai ITB (KKP ITB) as the object of research. From the validation results, it is known that the digital transformation model of multi-business cooperatives from the analysis is easy to understand (score 4.4 from a scale of 5), easy to adopt (scores 4.4 from a scale of 5), according to the conditions of cooperatives (scores 4.8 from a scale of 5), can assist cooperatives in carrying out digital transformation (score 4.4 out of a scale of 5).