PERANCANGAN STRATEGI PERBAIKAN AGILITY DENGAN PENILAIAN TINGKAT MATURITAS AGILITY ORGANISASI DAN PROSES BISNIS PADA PT X

• Main Author: Cristoval, Eldred
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/55543
• Institution: Institut Teknologi Bandung

PT X is an online groceries company. Covid-19 increase PT X’s sales growth by 4 times from May 2019 to May 2020, but the customer retention is still low. This phenomenon happened because PT X is less agile in dealing with high and fast changing customer expectations, as well as high variability of stock keeping unit (SKU) or product. To overcome that, PT X needs agility development strategies based on assessments of organizational and business process agility maturity. This research begins with PT X’s organizational agility maturity assessment. The organizational agility maturity model used is the maturity model of Gunsberg, et al. (2018). Based on the measurement, PT X's organizational agility maturity level is 2: agility organization. Next step is mapping PT X’s core business processes using the PCF model by APQC, continued by determining the critical and potential business processes for agile. Business processes 3.1 Understanding the market, customers, and capabilities, 3.2 Developing a marketing strategy, and 5.3 Delivering fresh products to end customers, were selected. The business processes then measured for its agility maturity level. The result is business processes 3.1, 3.2, and 5.3 with maturity levels of 1, 1, and 2. Based on the results of organizational and business processes agility maturity assessment of PT X, this study focuses on developing business process agility maturity 3.1 and 3.2 first, continued by organization. The result is three strategic programs for business process agility maturity development which are: 1. Development of edge business processes, 2. Development of core business processes, 3. Development of business process 3.1 and 3.2 information system; and five strategic programs for organizational agility maturity development which are: 1. Organization information system development, 2. Value stream mapping and contractor development, 3. Organization workshop, 4. Organization hackathon, and 5. Townhall.