PROPOSED SOCIAL MEDIA MARKETING STRATEGY FOR A NEW FASHION BRAND (STUDY CASE: CONVY WEAR)
Convy Wear is a women's fashion brand that focuses on loungewear and sleepwear by prioritizing comfort and using premium materials as well as modern design. The business started in September 2020 by using social media and online marketplace as marketing channels. Along with the development of t...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/55657 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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