MARKETING STRATEGY FOR A NEW UPCYCLING FASHION BRAND THROUGH SOCIAL MEDIA PLATFORMS (CASE STUDY: KAWAN)
The continuous growth of the fashion industry leaves tons of discarded clothing and garments. With the growing sustainable awareness in Indonesia, consumers are starting to look for clothing brands applying a sustainable practice. Upcycling is one method to reduce fashion wastes, giving longer lives...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/60938 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |