MARKETING STRATEGY FOR A NEW UPCYCLING FASHION BRAND THROUGH SOCIAL MEDIA PLATFORMS (CASE STUDY: KAWAN)

The continuous growth of the fashion industry leaves tons of discarded clothing and garments. With the growing sustainable awareness in Indonesia, consumers are starting to look for clothing brands applying a sustainable practice. Upcycling is one method to reduce fashion wastes, giving longer lives...

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Bibliographic Details
Main Author:	Hanadhyas, Anindita
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/60938
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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