THE IMPACT OF MARKETING STRATEGY IN EVENT TO ATTRACT FASHION CUSTOMER'S BRAND AWARENESS

The growth of Small Medium and Enterprises Business is one of the main keys to an economy’s vitality. SMEs are known to have a major role in creating wealth, given their place in the economy. The fashion business is one of the potential aspects that Bandung’s have supported by availability of the ra...

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Bibliographic Details
Main Author: Karni Rachmadhian, Annissa
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/78751
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Institution: Institut Teknologi Bandung
Language: Indonesia