ANALYSIS ON THE IMPLEMENTATION OF DIGITAL MARKETING TRIFECTA STRATEGY IN SOCIAL MEDIA MARKETING (CASE STUDY: BRAND GOâS INSTAGRAM)
Social media networks have become an essential part of a company's media mix. Social media is so diverse that it can be used in any way that best suits a company’s objectives. Keeping up with an increasingly fragmented media landscape can be difficult for consumers as they are forced to compare...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72688 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |