DEVELOPMENT OF TECHNOLOGY ACCEPTANCE MODELS ON ELECTRIC CAR CONSUMERS IN INDONESIA

• Main Author: Widjanarko
• Format: Theses
• Language: Indonesia
• Subjects: Teknologi kimia industri
• Online Access: https://digilib.itb.ac.id/gdl/view/56065
• Institution: Institut Teknologi Bandung

Global warming and environmental issues are driving the use of electric cars by issuing regulations, incentives and preparing infrastructure..Research on the acceptance of electric cars has been widely carried out in various countries with different conditions and situations. Indonesia has issued regulations and policies regarding the acceleration of the use of electric cars and this needs to be supported by automotive manufacturers. Electric cars are still a new technology in Indonesia, therefore it is necessary to conduct a study on the acceptance of Indonesian consumers towards electric cars. The research method that will be used to analyze the application of a new technology is development Technology Acceptance Model 2 (TAM2). The variables that planned to be studied are 13 variables, but with market conditions in Indonesia, where there are not many electric cars and the focus of this research is more on electric car products, then 5 variables will be excluded in this study, so the variable that will be analyzed for this study are 8 variables. The survey was conducted by online and the link was distributed via chat media and finally had 317 respondents. The questionnaire data taken is not only the respondent's profile data, but also factor analysis data and stated preference, to see the acceptance factors and the expectations of the respondents for an electric car. The variables to be analyzed are Product Performance (PP), Infrastructure (IS), Environmental Benefits (ML), Perceived Risks (AR), Perceived Usefulness (MP), Perceive Ease of Use (MK), Price Acceptance (PH) and Behavioral Intention to use / Consumer Acceptance (PK). Several hypotheses were formulated to test the effect of each variable and the result is that Infrastructure (IS) does not affect Perceived Usefulness (MP) and Price Acceptance (PH) does not affect Consumer Acceptance (PK). Variable Product Performance (PP), Environmental Benefits (ML) and Perceived Risks (AR) have an influence on Perceived Usefulness (MP). The results of the factor regression analysis show that Perceived Usefulness (MP) have a significant effect on Consumer Acceptance (PK) when compared to Perceive Ease of Use (MD). Lastly stated preference research is also conducted to determine the expectations of Indonesian consumers both qualitatively and quantitatively, so that the expectations of Indonesian consumers for an electric car can be identified