PERANCANGAN MODEL PRODUCT BUNDLING UNTUK PT X MENGGUNAKAN TEKNIK DATA MINING
PT X is a private banking institution operating in Indonesia. As an attempt to continuously respond towards Retail Banking customers’ demands in the digital era, PT X has implemented a number of marketing strategies, one of them being product bundling. Product bundling is a strategy that combines mu...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/56434 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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