PERANCANGAN MODEL PRODUCT BUNDLING UNTUK PT X MENGGUNAKAN TEKNIK DATA MINING
PT X is a private banking institution operating in Indonesia. As an attempt to continuously respond towards Retail Banking customers’ demands in the digital era, PT X has implemented a number of marketing strategies, one of them being product bundling. Product bundling is a strategy that combines mu...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/56434 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |