The art bundling: price bundling in tourism business.

• Main Author: Naphawan Jane Chantradoan.
• Other Authors: Mahidol University. International College. Travel Industry Management Division.
• Format: Proceeding Book
• Language: English
• Published: 2014
• Subjects: Package holidays; Price bundling; WTP or RP; Customer demand satisfaction; Swedish tourist
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/32878
• Institution: Mahidol University

This topic has arisen from the interest in pricing strategies in tourism sectors and the study of managing package tourism to satisfy demands of potential clients. The study of pricing in tourism business has started long before, however for the more intimate study on price bundling seems to be...