Bundling Information Goods: The Case of E-Journals

• Main Author: TAN, Yong
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2007
• Subjects: aggregation; bundling; digital goods; information goods; pricing; publishing industry; E-Commerce; Economics; Library and Information Science
• Online Access: https://ink.library.smu.edu.sg/etd_coll/8; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1007&context=etd_coll
• Institution: Singapore Management University

With the development of the Internet, e-business has become popular. Increasingly, e-journals are being sold via the Internet. E- journals have two main characteristics: one is the low marginal cost associated with access; the other is the large number of items. For the commercially motivated seller...