Impacts of information channels on consumer decision journey: Evidence from an experience durable goods industry

Impacts of information channels on consumer decision journey: Evidence from an experience durable goods industry

With the emergence of various information technologies, how to reasonably layout in different touch points has become a crucial issue for the company in practice, especially for those experienced durable goods with greater uncertainty and decision complexity. The company seeks to leverage the limite...

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Bibliographic Details
Main Author: TSAI, Chih-Wei
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2023
Subjects:
Consumer Decision Journey
Information Channels
Durable Goods
Experience goods
Search goods
Information search
Business Administration, Management, and Operations
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/etd_coll/476
https://ink.library.smu.edu.sg/context/etd_coll/article/1474/viewcontent/GPBA_AY2016_DBA_Tsai_Chih_Wei.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/etd_coll/476
https://ink.library.smu.edu.sg/context/etd_coll/article/1474/viewcontent/GPBA_AY2016_DBA_Tsai_Chih_Wei.pdf

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