Addressing distributor profitability in the fast-moving consumer goods industry

• 主要作者: Lagrisola, Ralph Ranil A.
• 格式: text
• 語言: English
• 出版: Animo Repository 2021
• 主題: Physical distribution of goods; Marketing channels; Profit; Consumer goods; Business Administration, Management, and Operations
• 在線閱讀: https://animorepository.dlsu.edu.ph/etdm_manorg/58
• 機構: De La Salle University

The purpose of this action research is to create a cost-saving distribution model that would both help Mondelez and partner distributors achieve the goals and objectives in sales and distribution while maintaining sustainable profitability. By using first; second; and third person inquiry, I and the...