Addressing distributor profitability in the fast-moving consumer goods industry

• Main Author: Lagrisola, Ralph Ranil A.
• Format: text
• Language: English
• Published: Animo Repository 2021
• Subjects: Physical distribution of goods; Marketing channels; Profit; Consumer goods; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etdm_manorg/58
• Institution: De La Salle University

The purpose of this action research is to create a cost-saving distribution model that would both help Mondelez and partner distributors achieve the goals and objectives in sales and distribution while maintaining sustainable profitability. By using first; second; and third person inquiry, I and the...