Predicting distributor performance in network marketing organization.

• Main Authors: Goh, Kenny Kunbai., Ooi, Chuen Tatt., Lim, Yee Teng.
• Other Authors: Yee, Wah Chin
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Goods distribution
• Online Access: http://hdl.handle.net/10356/10548
• Institution: Nanyang Technological University

This study seeks to identify and evaluate the variables that can predict distributor performance in network marketing organizations in Singapore. Data was acquired from 152 distributors. Results of the research were presented. Implications of the study to network marketing practitioners and suggesti...