Predicting distributor performance in network marketing organization.

This study seeks to identify and evaluate the variables that can predict distributor performance in network marketing organizations in Singapore. Data was acquired from 152 distributors. Results of the research were presented. Implications of the study to network marketing practitioners and suggesti...

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Bibliographic Details
Main Authors: Goh, Kenny Kunbai., Ooi, Chuen Tatt., Lim, Yee Teng.
Other Authors: Yee, Wah Chin
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10548
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Institution: Nanyang Technological University
Description
Summary:This study seeks to identify and evaluate the variables that can predict distributor performance in network marketing organizations in Singapore. Data was acquired from 152 distributors. Results of the research were presented. Implications of the study to network marketing practitioners and suggestion for future research are also presented.