Bundling Information Goods: The Case of E-Journals

• 主要作者: TAN, Yong
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2007
• 主題: aggregation; bundling; digital goods; information goods; pricing; publishing industry; E-Commerce; Economics; Library and Information Science
• 在線閱讀: https://ink.library.smu.edu.sg/etd_coll/8; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1007&context=etd_coll

With the development of the Internet, e-business has become popular. Increasingly, e-journals are being sold via the Internet. E- journals have two main characteristics: one is the low marginal cost associated with access; the other is the large number of items. For the commercially motivated seller...