SMART GOVERNANCE IN TOURISM RECOVERY IN BANDUNG CITY DUE TO THE COVID 19 PANDEMIC
The city of Bandung is a city that has a strategic role in tourism development, both in the national and regional contexts in West Java. However, the COVID-19 pandemic has disrupted tourism activities in the city of Bandung, due to various policies such as lockdowns, large-scale social restrictio...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/56457 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The city of Bandung is a city that has a strategic role in tourism development, both in the
national and regional contexts in West Java. However, the COVID-19 pandemic has
disrupted tourism activities in the city of Bandung, due to various policies such as
lockdowns, large-scale social restrictions (PSBB) and restrictions on economic activities
(opening and closing systems, capacity restrictions and operating hours restrictions). This
has resulted in a significant decrease in the number of tourist visits and tax revenue from
the tourism sector, which incidentally is the largest contributor to the PAD of Bandung
City in the last 5 years (2015-2019). However, tourism recovery activities cannot be
carried out immediately, because the transmission character of the Covid-19 virus can
spread from human to human. While the tourism sector is a sector that contains elements
of human movement and interaction between humans in it. On the other hand, the city of
Bandung is one of the initiators of a smart city, with smart governance as one of its
dimensions. So this study aims to find out how the implementation of smart governance
(Smart Governance) for tourism recovery in the city of Bandung due to the covid-19
pandemic. This research approach uses a mixed method, namely quantitative descriptive
analysis, as well as qualitative and stakeholder descriptive analysis. The method of
collecting data is through questionnaires to tourists who have visited the city of Bandung
in the last 5 years before the pandemic (2015-2019) and stakeholder interviews, which are
involved in tourism recovery policies. Based on the results of the analysis, it is known that
there are 5 tourism recovery policy frameworks, namely first, optimizing tourism
promotion policies and CHSE certification, to accommodate potential tourists who still
want to travel to Bandung City during the pandemic (39%). Second, the policy of
diversifying tourism products and providing integrated digital services, to make it easier
for tourists to make tourist transactions. This is to accommodate tourists who are interested
in tourism, but cannot visit Bandung City during the pandemic (61%). Third, the policy of
assistance to strengthen the resilience of tourism business actors, through the provision of
tax incentives and financial assistance. Fourth, the policy of increasing the implementation
of tourism, creative, artistic and cultural events. Fifth, accelerate the development of
sustainable tourism concepts through the development of Tourism Villages, by offering
different thematic tourism concepts at 30 regional (district) levels. The five tourism
recovery strategies will be managed under one institution, namely the tourism recovery
committee which consists of government elements, tourism business actors, tourism
community associations, digital industry players and academics. |
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