IMPLEMENTATION OF DYNAMIC SEGMENTATION MODEL WITH INTEGRITY COMPREHENSIVE APPROACH THROUGH INFORMATION SYSTEM AS A BASIS FOR CREATING MARKETING STRATEGY AND PROGRAM IN MORTGAGE DIVISION AT PERMATA BANK BANDUNG BRANCH
ABSTRACT: <br /> <br /> <br /> <br /> <br /> The mortgage industry at present facing a strong and intense competition whilst entering the red ocean competition through lowered interest rate and mortgage fees which is in abnormal state. This condition is felt by Per...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/5692 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |