STUDY OF CITY BRANDING WITH SUPPORT OF INFORMATION AND COMMUNICATION TECHNOLOGY IN THE TOURISM, CULTURE, AND EDUCATION SECTORS (THE CASE OF “JOGJA ISTIMEWA” IN DAERAH ISTIMEWA YOGYAKARTA)

Competition between regions is getting tougher lately; to compete requires an effective strategy in developing the potential and uniqueness of the region to compete. Regions compete with other regions for the attention of tourists, investors, and residents. City branding is a strategy to increase...

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Bibliographic Details
Main Author: Satrio Wicaksono, Aloysius
Format: Theses
Language:Indonesia
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Online Access:https://digilib.itb.ac.id/gdl/view/57009
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Institution: Institut Teknologi Bandung
Language: Indonesia

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