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• Main Author: Agung Ngurah Wirabawa (NIM 190 04 049), Anak
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/5713
• Institution: Institut Teknologi Bandung

ABSTRACT: <br /> <br /> <br /> <br /> Business in entertainment industry, especially event organizing industry is an interesting business, because the chance of investation and the consumer enthusiasm are very impressive. Event organizer business are relatively different from other business, if in other business assets were represented in real things such as machine, or office, the main assets of event organizer are intangibles, such as human skill, knowledge, and trust. This business plan will review a spesific kind of event organizer, which is the club party organizer, a company that create and directing events on the club. First thing an event organizer must do is sell their creative idea, and the concept of an event to the club, if the idea was accepted, then both side will create agreement about the show, then the next step is the execution of the event. On this business, club has responsibilities to provide the venue and every standard facility to make an event, and the event organizer has responsibility to provide talent, and running the show. The growth of event organizer business is likely to depend on the growth of electronic dance music culture it drives people desire in enjoying music, changing social life, and also technology. The culture pushes the emerge of new market. Tha main item that event organizer produce from this business industry was the ability to create good atmosphere inside the venue with the facility that has been provided by the club, and using the talent that has been choosed by event organizer.