A STUDY OF CUSTOMER PREFERENCE, CUSTOMER PERCEIVED VALUE, SALES PROMOTION, AND SOCIAL MEDIA MARKETING TOWARDS PURCHASE DECISION OF SLEEPING PRODUCT IN GENERATION Z
Sleep is a major need for human physical and mental health, especially for adolescents. The abnormality in sleep can cause sleep disturbance that has a negative impact on mental health and functioning of humans. People who have sleeping problems have to find a solution to their sleep problems. Th...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57228 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |