PROPOSED NEW MARKETING MIX STRATEGY TO INCREASE WILLINGNESS TO VISIT OF WEST JAVA FAMILY TOURIST (CASE STUDY: CILETUH-PALABUHANRATU UNESCO GLOBAL GEOPARK)

Ciletuh-Palabuhanratu UNESCO Global Geopark (CPUGGp) is a natural beauty-based tourism destination located in Sukabumi district, West Java and has been a member of UNESCO Global Geopark since 2018. The CPUGGp offers the products for tourism with its Geodiversity, Biodiversity and Cultural Diversity....

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Bibliographic Details
Main Author: Andaru Bhaskara, Novaldy
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/57330
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Institution: Institut Teknologi Bandung
Language: Indonesia