THE INFLUENCE OF GREEN MARKETING AND PERCEIVED INNOVATION ON CONSUMER LOYALTY AND ENVIRONMENTAL SECURITY (CASE OF LOVE BEAUTY AND PLANET CONSUMERS IN WEST JAVA)
Green marketing is one of the efforts made by a business actor with the aim of providing environmentally friendly products for target consumers, one of which is for skincare companies. One brand that uses the concept of caring for the environment is Love Beauty and Planet. Love Beauty and Planet...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57575 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |