FACTORS AFFECTING ONLINE CLOTHING PURCHASE PREFERENCE: STUDY IN JAKARTA, INDONESIA
This study aims to explore the preference on online clothing purchase on people in Jakarta, Indonesia. A past literature review is synthesized from 35 papers related to the topic combined with a quantitative approach to determine factors affecting clothing purchase preference through online channel....
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57606 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |