INDONESIAN CONSUMER PREFERENCE OF BUYING A CAR: THE COMPARISON BETWEEN CHINESE CAR MANUFACTURER TO THE OTHER CAR MANUFACTURERS
The continuous economics improvement of various developing countries has led to a significant increase in the world’s overall demand for cars. The massive development of China's economy allows car manufacturers to expand their business specifically in Indonesia. Nevertheless, the quality fade...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57608 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |