PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY FOR ELECTRONIC HOME APPLIANCES PRODUCT: STUDY OF SHARP ELECTRONICS INDONESIA
Indonesia is a country with a high population of total 267,538,016, it brings great influence to the economic growth with household consumption that is expended. Since the Covid-19 pandemic occurred, the level of household consumption has decreased and resulting to a negative growth in economic grow...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57616 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |