PROPOSED MARKETING STRATEGY FOR BCAâS DIGITAL BANK
There are several factors that cause the conventional bank transform or expand to the digital bank market. In 2020, 100% of 113 million unbanked Indonesian have access to the internet from their mobile phone. The rise of fintech with their young brand image and cutting-edge services urges the conven...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57634 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |