ANALYSIS OF CONSUMER PURCHASE BEHAVIOR OF NON AUTHORIZED (NON BPOM) FACE MASK IN INDONESIA LOCAL PRODUCT
The face mask trend has developed as a new trend in the Indonesian cosmetics industry lately. Due to the high demand of face masks, Indonesian mask manufacturers are innovating to create local face masks. Unfortunately, several non-authorized local face mask products have been traded on the market w...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57638 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |