REINFORCING THE MARKET POSITION OF INVESTMENT PRODUCTS IN THE YOUNG PEOPLE SEGMENT: A CASE STUDY OF CIMB NIAGA

In the modern days and age, there are more and more options of investment for everyone. Moreover, with the help of technology, it is getting easier for people to invest their money. What used to be for people to have to go to the bank can now be done on the tip of their fingers. Investment is imp...

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Bibliographic Details
Main Author: Arthur M Soemarsono, Theodore
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/57669
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Institution: Institut Teknologi Bandung
Language: Indonesia