BOOSTING AWARENESS FOR HEALTHY INSTANT NOODLE PRODUCT IN INDONESIA MARKET THROUGH 5A’S FRAMEWORK AS INTEGRATED MARKETING COMMUNICATION STRATEGY (CASE STUDY: PT LEMONILO INDONESIA SEHAT)

BOOSTING AWARENESS FOR HEALTHY INSTANT NOODLE PRODUCT IN INDONESIA MARKET THROUGH 5A’S FRAMEWORK AS INTEGRATED MARKETING COMMUNICATION STRATEGY (CASE STUDY: PT LEMONILO INDONESIA SEHAT)

The number of Covid cases that occurred in Indonesia began to increase significantly at the end of the 2020 period. This made the Government of Indonesia craft Keputusan Menteri Kesehatan No. HK.01.07/MENKES/328/2020 to regulate how the people respond wisely to the pandemic. Hence, hopefully the peo...

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Bibliographic Details
Main Author: Amalia Muthoharoh, Khoirina
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/57797
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/57797

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