SENSING THE FUTURE OF LIFESTYLE INDUSTRY IN INDONESIA USING SCENARIO PLANNING: A CASE STUDY OF TRAVELOKA XPERIENCE
Lifestyle industry in Indonesia has been growing rapidly in the recent years, especially in urban cities, such as Jakarta, Bandung, or Surabaya. Data shows that this industry has a linear growth from 2010 and has made Indonesia the top three countries with biggest creative economy contribution to th...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57808 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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