MAXIMIZING MARKET ACCEPTANCE OF VEHICLE CUSTOMIZATION: THE TCO PROGRAM OF TOYOTA IN INDONESIA
Recently, there is a significant increase of customer needs and expectations. Their increasing needs and expectations affect many industrial sectors, including automotive industry. The customers of automotive products have desires for their mobility needs to be supported by their vehicles. The autom...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57893 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |