An integrated marketing communications campaign for Yaris Toyota
In an emerging market like the Philippines, car sales for 2020 is deemed to be optimistic and will surely grow sustainably through a new decade (Socco, 2020). With the increase of the growing middle class, straightforward ownership may play second fiddle to more empowered and robust access to mobili...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2020
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6250 |
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| Institution: | De La Salle University |
| Language: | English |