An integrated marketing communications campaign for Yaris Toyota

• Main Author: Mejia, Jaemy Therese Del Monte
• Format: text
• Language: English
• Published: Animo Repository 2020
• Subjects: Automobile industry and trade—Philippines; Automobiles—Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/6250
• Institution: De La Salle University

In an emerging market like the Philippines, car sales for 2020 is deemed to be optimistic and will surely grow sustainably through a new decade (Socco, 2020). With the increase of the growing middle class, straightforward ownership may play second fiddle to more empowered and robust access to mobili...