Demand models for automobiles and their marketing implications in Korea
The principal objective of this study is to determine reliable demand models for automobiles and consequently to use the demand projection as a necessary instrument for further developing marketing mix strategies of Korean automobile manufacturers. The study is divided into two parts. The first phas...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Published: |
Animo Repository
1987
|
| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_doctoral/1277 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | De La Salle University |