An integrated marketing communication campaign for Wei Wei Cold Store
Wei Wei Cold Store also known as “Wei Wei” is a brand of retail stores in the Philippines selling particularly niche products such as hot pot balls, buns and other hotpot-related food products. Since 1996, Wei Wei has been serving customers who are familiar with hotpot, the Filipino-Chinese communit...
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| Format: | text |
| Language: | English |
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Animo Repository
2020
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6258 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13308/viewcontent/TAMURA_MARIKO_11794046_1Edited.pdf |
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| Institution: | De La Salle University |
| Language: | English |