MARKETING INITIATIVES FOR PASSIVE CUSTOMERS IN AUTHORIZED WORKSHOP TO INCREASE RETENTION AND AFTER-SALES PERFORMANCE
Every year, Toyota as the automotive market leader in Indonesia has sold hundred thousand vehicle units all over Indonesia from Sabang to Merauke. Supported by the strongest dealer network in Indonesia, Toyota is present to fulfill the customer needs and to ease customers in using the vehicles. From...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57918 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |