INVESTMENT ANALYSIS OF MUSIC FESTIVAL AFTER COVID 19 PANDEMICS

• Main Author: Ainil Rizar D, Fauzan
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/57951
• Institution: Institut Teknologi Bandung

The Covid 19 pandemic has an impact on all sectors in the world including Industrial Events and music concerts. Various events around the world have been canceled or postponed indefinitely during the Covid 19 pandemic. The social restrictions imposed by the government as well as soaring costs due to health protocols have an impact on various events being unprofitable when carried out. This research aims to compare the analysis of investment in a music project before the onset of covid 19 and after the occurrence of covid 19. In addition, this study aims to determine the most important factors for the project. Based on the results of the research, it was found that there was a decrease in performance in festival music projects that were carried out after the COVID-19 pandemic compared to before the pandemic, but it was still feasible to do so. From the sensitivity analysis of the study, it is also known that the number of people and ticket prices are factors at the nearest location. This also shows that the promoter must do marketing optimally to ensure the number of spectators who come in accordance with the projection. This research is limited based on internal data owned by the research subject company. In the future, it is hoped that there will be research on the impact of purchasing power and the desire to come to concertgoers due to Covid 19. So that this research can be completed