ANALISIS PRODUK PARIWISATA TEPIAN SUNGAI CIKAPUNDUNG KOTA BANDUNG

• Main Author: Rugarmika Nur, Rikeu
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/57967
• Institution: Institut Teknologi Bandung

The Cikapundung River has an important role as a source of life for the people of Bandung City and its surroundings. Riverside tourism of the Cikapundung River began to develop in the public open spaces of the Cikapundung Terrace, Cikapundung River spot Plaza, and Regol Park which are attracted visitors for recreation. The flow of the Cikapundung River and its riverside hold evidence of natural history, events, and culture that can be studied from upstream to downstream as knowledge for visitors. The three different themes of public open spaces can be interrelated with the existence of nature and culture on the riverside as well as other tourist attractions in the vicinity so that riverside tourism products are built. An analysis of the tourism product is needed to what extent it can be developed. The purpose of this study is to analyze the potential of riverside tourism to increase the tourist attraction of the Cikapundung Riverside in terms of improving the visitor experience. The approach used is descriptive qualitative and quantitative research to analyze tourism products, profiles, and priority factors/components that need to be considered. Processed data comes from secondary data and primary data through observation, interviews, visitor questionnaires, and experts. The analytical method applied is spatial analysis, statistical analysis with SPSS application program, Expert Choice application program, qualitative and quantitative descriptive analysis with Likert and Thrusthone scales. This study resulted in an assessment of conformity between tourism zoning policies with the theme of recreational development in riverside public open spaces, visitor characteristics, and interest in information on riverbanks, and tourism products. It is formed and can be developed on the Cikapundung riverside which is seen from aspects of management, community involvement, recreational activities, tourist attractions, facilities and accessibility, knowledge information, recreation programs, and riverside tourist routes. It is hoped that this analysis of tourism products can increase the value of tourist attraction on the Cikapundung riverside so that it can improve the experience of visitors on the banks of the river.