DESIGN OF VENDOR DEVELOPMENT STRATEGY TO INCREASE LOGISTICS VENDOR COMPETENCES AND PERFORMANCES OF PT. XYZ THROUGH THE RELATIONSHIP LEARNING MEDIATION

• Main Author: Auliana, Vita
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/57998
• Institution: Institut Teknologi Bandung

PT XYZ has initiated to do vendor development programs. However, the competenve & performance of vendors is still has not met the target. Therefore, PT XYZ seeks to find critical factors in improving the competence and performance of vendors in order to produce a partnership that strengthens and benefits one another. This study aims to develop a vendor development strategy model, which can improve vendor competence and performance, through the mediation of relationship learning. In particular, this research contributes to the development of vendor development strategies, based on vendor assessment, competitive pressure, and direct involvement strategies, which are based on the growth of vendor competencies and performance. Data analysis in this study uses a structural equation modeling (SEM) approach with partial least squares (PLS) technique because this research is predictive with managerial implications. This study applies saturated sampling because the population is small and easy to reach. Data collection was carried out by distributing online questionnaires to all logistics vendors of PT XYZ. This research model was analyzed based on 30 data. The result shows a positive and significant effect of vendor development activities in the form of vendor assessment, competitive pressure, and direct involvement on relationship learning. Furthermore, relationship learning shows a positive and significant effect on vendor competence. Meanwhile, vendor competence has a positive and significant impact on vendor performance. In the end, this research provides direction for vendor development strategies that can be carried out by PT XYZ as follows: a. Conduct periodic vendor assessments accompanied by transparency of the evaluation process and providing feedback. b. Creating a competitive climate through competitive pressure based on clear and fair rules of the business. c. Increase direct involvement of vendors oriented to human resource development and process improvement through new innovations towards jiritsuka or vendor independence. d. Establishment and optimization of PT XYZ's logistics vendor community as a means of building sustainable relationship learning through a series of comprehensive development activities.