IDENTIFIKASI KEBERADAAN VIRTUAL TOUR DALAM RANGKA PEMULIHAN DAN MEMBANGUN CITRA DESTINASI PARIWISATA PASCA PANDEMI DI DESA WISATA NGLANGGERAN, KAB. GUNUNG KIDUL - DIY

• Main Author: Fadhilah Iskandar, Shafira
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/58157
• Institution: Institut Teknologi Bandung

The Covid-19 pandemic has had a major impact on Indonesia, especially in the tourism industry sector. One of the strategies and adaptations carried out in the tourism sector in Indonesia is by utilizing digital technology, namely by conducting virtual tours. Nglanggeran Tourism Village is one of the tourist villages that has successfully held a virtual tour at the beginning of the pandemic. This study aims to identify the existence of virtual tours in Nglanggeran as a recovery step and build the image of post-pandemic tourism destinations. Through qualitative descriptive analysis, it is known that the virtual tour is an innovation carried out by Pokdarwis and collaborates with tourism activist partners as a response to the Nglanggeran to existing conditions. This shows the adaptive and resilience attitude of the Nglanggeran during the pandemic. In the procurement of virtual tours, there are encouraging and inhibiting factors which are divided into 6 aspects, namely human resource capacity, information technology, social factors, marketing, stakeholder involvement, and financing. The recovery of tourism during the pandemic has not been achieved through virtual tours, the contribution of virtual tours to the income of the tourism sector is not significant, but Pokdarwis uses it as a medium for introducing Nglanggeran Tourism Village to a wider market during the pandemic. Virtual tours can build a cognitive destination image of the Nglanggeran, thereby fostering tourist interest in visiting the Nglanggeran in the post-pandemic.