DETERMINANTS OF CONSUMER PURCHASE DECISION IN MAKEUP ARTIST SERVICES: A CASE STUDY OF RONARIAS
Nowadays, not all women can make themselves up properly and perfectly to attend an important event, so they need Makeup Artist (MUA) services. Supported by technological advances where customers are starting to leave the traditional way of finding MUA from salons near their homes whose quality is...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/58573 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |