DETERMINING CONTENT STRATEGY: THE CASE OF ONE CHAMPIONSHIP INDONESIA'S YOUTUBE CHANNEL
Today the internet makes the world connected. Therefore, marketing techniques have begun to shift from conventional to digital methods. In this digital world, content is considered key, not only as part of the promotion method but also as a communication bridge between brands and consumers to create...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/60905 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |