THE IMPACT OF FOOD-BATTLE VIDEO CONTENT : A CASE OF ON TASYI ATHASYIA YOUTUBE CHANNEL

Internet and social media have become essential in the digital era and have become the primary medium to receive information and news during the COVID-19 pandemic. Most business owners utilize experts in their business area to influence people with their actions called influencers. In this conte...

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Bibliographic Details
Main Author: Almaira, Syafina
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/66873
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Institution: Institut Teknologi Bandung
Language: Indonesia