PROPOSED STRATEGY OF USEETV TO INCREASE SUBSCRIBERS THROUGH ACQUISITION AND RETENTION: CASE STUDY AT PT. TELKOM INDONESIA
In 2019, Indonesia's pay-TV penetration was the lowest among APAC countries caused by competition with Free-to-Air and other pay-TV, signal piracy & unlicensed TV operators, and disruption from OTT youtube & SVOD such as Netflix. Nevertheless, Indonesia's pay-TV industry is still p...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/60933 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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