PROPOSED STRATEGY OF USEETV TO INCREASE SUBSCRIBERS THROUGH ACQUISITION AND RETENTION: CASE STUDY AT PT. TELKOM INDONESIA

PROPOSED STRATEGY OF USEETV TO INCREASE SUBSCRIBERS THROUGH ACQUISITION AND RETENTION: CASE STUDY AT PT. TELKOM INDONESIA

In 2019, Indonesia's pay-TV penetration was the lowest among APAC countries caused by competition with Free-to-Air and other pay-TV, signal piracy & unlicensed TV operators, and disruption from OTT youtube & SVOD such as Netflix. Nevertheless, Indonesia's pay-TV industry is still p...

Full description

Saved in:

Bibliographic Details
Main Author:	Neysa, Fredella
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/60933
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

Similar Items

THE USE OF TWITTER IN MULTIPLYING ON-LINE TV VIEWER (STUDY CASE: TELKOM USEETV)
by: MASHARI (NIM: 29110417) Pembimbing : Ir. Budi Permadi Iskandar, MSP., IMAM

PROPOSED MARKETING STRATEGY TO INCREASE THE USE OF DIGITAL CHANNEL TO SUBSCRIBE INDIHOME INTERNET SERVICES CASE OF TELKOM REGIONAL 3
by: Akhyar, Imamul

Strategy to Increase Fixed Broadband Internet Subscriber through Consumer Behavioral Analysis as the Basis for Implementation Customer Experience Management at PT.TELKOM
by: BAIN (NIM : 29108369) ; Pembimbing : IR. RIAWAN B. PARAMARTA, MM, FREDDY

PROPOSED MARKETING STRATEGY TO INCREASE VIDIO.COM SVOD USERS THROUGH CUSTOMER ACQUISITION, PRODUCT PREFERENCE AND RETENTION
by: Satya Dorothea Tumiwa, Eka

PROPOSING MARKETING STRATEGIES FOR INDIHOME TV TO INCREASE BRAND AWARENESS AND SUBSCRIBERS
by: Aqila Muthaharia, Shafa

ACQUISITION TRADERS CRYPTOCURRENCY BY OFFERING SIGNAL TO INCREASE NUMBER OF GPTRADE SUBSCRIBER IN INDONESIA
by: Putra Pratama, Guntur

MARKETING STRATEGY OPTIMIZATION TO INCREASE SUBSCRIBERS OF GAMEQOO
by: Puspitasari Marjono, Apriyani

PROPOSED MARKETING STRATEGIES OF STREAMING VIDEO SERVICES MAXSTREAM APPLICATION TO INCREASE MONTHLY ACTIVE USERS THROUGH CUSTOMER ACQUISITION AND CUSTOMER RETENTION IN PANDEMIC
by: Fernando, Byan

PROPOSED MARKETING STRATEGY FOR PIJAR SEKOLAH (CASE STUDY: TELKOM REGIONAL 3 PT. TELKOM INDONESIA)
by: Puspawardani, Herfina

PROPOSED BUSINESS STRATEGY FOR INDIHOME (CASE STUDY: PT TELKOM INDONESIA TBK)
by: Saffira Yusuf, Putri

PROPOSED STRATEGY FOR IMPROVING CUSTOMER SATISFACTION, ACQUISITION AND RETENTION IN LOGISTIC PROVIDER COMPANY
by: Nur Pratama, Ichwansyah

PROPOSED MARKETING STRATEGY FOR TRANSVISION TO ENHANCE BRAND AWARENESS AND SUBSCRIBERS
by: Krisna Dewi, Fianti

PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS AND RETENTION RATE (CASE STUDY: BLU)
by: Evan Wahyudi, Josua

A PROPOSED CORPORATE STRATEGY AND ITS IMPLICATION FOR PT TELKOM INDONESIA
by: Wiguna Pribadi, Tegar

PROPOSED STRATEGY TO INCREASE PAY TV BRAND AWARENESS (STUDY ON INDIHOME TV BY TELKOM INDONESIA)
by: Vania Hamolin, Theresia

PROPOSED CUSTOMER RETENTION STRATEGY OF PT SONAR ANALITIKA INDONESIA
by: Jiwo Prasetyo, Wiranata

CUSTOMER ACQUISITION AND RETENTION STRATEGY FOR RICHIE THE FARMER
by: Fadhilah, Maryam

PROPOSED MARKETING STRATEGY TO INCREASE PRODUCT SALES IN PT TELKOM INDONESIA WHOLESALE STRATEGIC DIVISION B2B COMPANY
by: Adelia Monesi, Leony

PROPOSED MARKETING STRATEGY FOR BNI XPORA TO INCREASE SMES ACQUISITION
by: Syah Ramadhan, Ridwan

EVALUATION AND DESIGN OF USER INTERFACE IMPROVEMENTS ON USEETV GO MOBILE APPLICATION WITH USABILITY APPROACH
by: Prasetya Yudhatama, Febri

PROPOSED CONTENT MARKETING STRATEGY IMPROVEMENT OF LEAP-TELKOM DIGITAL TO INCREASE BRAND AWARENESS
by: Shauma Ranabilla, Vietra

PROPOSED MARKETING STRATEGY INDIHOME PRODUCT FOR PT. TELEKOMUNIKASI INDONESIA Tbk. CASE: TELKOM REGIONAL 3
by: Mujaadilah 29115053, Mila

PROPOSAL UNTUK MENINGKATKAN INTERNALISASI BUDAYA PERUSAHAAN PT. TELKOM INDONESIA (THE TELKOM WAY)
by: AIRIN (NIM : 29115601), SHAVIRA

PROPOSED MARKETING STRATEGY ON TELKOM UNIVERSITY
by: Naufal Rizkia, Muhammad

THE PROPOSED RETENTION STRATEGY AND THE OPERATION STRATEGY PRYDA STEELFAST PRODUCT (CASE STUDY PT. PRYDA INDONESIA BANDUNG)
by: NUGRAHA (NIM : 29107105); kepuasan konsumen, strategi retensi, loyalitas., LUCKY

PROPOSED B2B MARKETING STRATEGY CASE STUDY: CLAP.ID (STARTUP PT. TELKOM INDONESIA)
by: Arso Tihardo / 29116350, Galih

PROPOSED NEW CLIENT ONBOARDING STRATEGY USING ANALYTICAL HIERARCHY PROCESS (AHP) APPROACH TO INCREASE CLIENT RETENTION RATE : CASE IN PT. XYZ
by: Chandra Pujayanti, Dwi

PROPOSED CUSTOMER RETENTION STRATEGY FOR OVO (PT VISIONET INTERNASIONAL)
by: Shofiyah Nasution, Ghina

INCREASING MANAGEMENT CONSULTING CENTER TELKOM (TELKOM MCC) PERFORMANCE THROUGH IMPROVEMENT RECRUITMENT SYSTEM
by: MEGA RACHMALIA. R.S (NIM: 29109022); Pembimbing I: Prof. Ir. Surna Tjahja Djajadiningrat, M.Sc., , R.

PROPOSED OPTICAL LOCAL SUBSCRIBER NETWORK FOR BROADBAND ISDN IN SINGAPORE.
by: Lye, K.M., et al.
Published: (2014)

A PROPOSED OPERATION STRATEGY TO ACHIEVE SUBSCRIBERS' TARGET IN X VISION WEST JAVA REGION
by: AULIANY MYALA (NIM: 29106396) , ALVY

PROPOSED DIGITAL MARKETING STRATEGIES TO INCREASE CUSTOMER ACQUISITION FOR TRAVEL AGENT COMPANY
by: Alfathan, Fauzan

PROPOSE STAFFING AND RETENTION PLAN FOR HANDKERCHIEF TO INCREASE OPERATIONAL EFFECTIVITY
by: J. Sharon P., C.

PROPOSED MARKETING STRATEGY TO INCREASE REVENUE GROWTH (CASE OF : PT. GOJEK INDONESIA)
by: Hadisurya, Nicolas

Formulasi strategi pemasaran jasa Telkom memo PT Telkom
by: , DEWI, Putu Ayu Erlyani, et al.
Published: (1998)

RECOMMENDATION ON APPLYING SPIRITUAL ORGANIZATION CULTURE TO INCREASE THE TELKOM WAY 135 IMPLEMENTATION AT PT TELKOM
by: KURNIAWAN (NIM : 29107042) ; Pembimbing: Ir. John Welly, M.Sc. , DUAN

PROPOSED MARKETING STRATEGY FOR WORK FROM HOME APPLICATION BY TELKOM INDONESIA
by: Kautsar, Kemal

PROPOSED BUSINESS STRATEGY IN OTT-DOMINATED ERA TO COUNTER THE DECLINING INTERCONNECTION BUSINESS OF PT.TELKOM INDONESIA
by: Lilin

STRENGTHENING BUSINESS STRATEGY OF TELKOM ENTERPRISE TO INCREASE MARKET SHARE AND PROFITABILITY OF TELKOM GROUP IN ENTERPRISE BUSINESS
by: Muhammad Husin, Fahmi

BUSINESS STRATEGY TO INCREASE PT ASURANSI BUMI ASIH JAYA PROFITABILITY THROUGH THE ACQUISITION OF HORISON HOTEL IN BANDUNG
by: Luqmanullahim, Willy