PROPOSED STRATEGY FOR IMPROVING CUSTOMER SATISFACTION, ACQUISITION AND RETENTION IN LOGISTIC PROVIDER COMPANY
Logistics plays an important role in the supply chain and distribution of goods from one point to another point. With opening up markets, globalization and free trade area, creating new opportunities for companies to expand and increase the area of marketing or good distribution between regions or b...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/42642 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |