CUSTOMER ACQUISITION AND RETENTION STRATEGY FOR RICHIE THE FARMER
Richie The Farmer is a family business engaged in the hospitality sector established since end of 2014. It was founded by a mother-daughter; Silvia Syamsir and Maryam Fadhilah. The business was started with providing outdoor field rentals in Sentul Hill – West Java, continued with additional of few...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/42621 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |